Some people say that the shrinkage of the lighting fixtures market is the result of the shrinkage of the real estate market. This answer is only half right. Real estate is not the only factor affecting the lighting market.
So, what exactly is its impact? Actually, it is affected by the decline in consumption. Only when consumption declines to a certain extent, will the lighting fixtures market face today's situation.
Someone said, isn't this nonsense? Will consumption shrink without being affected by the economic downturn? If you have to say this, it makes sense. But when it comes to this point, the sky is already being talked about.
Let's answer the first question first. Does the shrinking real estate market mean that the lighting and lighting industry has no sales?
The shrinkage of the real estate market will inevitably have a huge impact on industries such as building materials, furniture, and lighting. Especially when the real estate industry suffers heavy losses and frequent thunderstorms occur today, upstream building materials, home furnishings, and lighting fixtures will inevitably suffer heavy losses. This is a common sense issue. But it is not the only influencing factor. For example, the purchase, decoration, and delivery of a new house will definitely affect the purchase volume of furniture, soft furnishings, home appliances, and lighting fixtures, but it is only one influence path, not the whole.
So, do we need to renovate our house? Do we need to update and iterate our lighting fixtures when we renovate? Is trade in and maintenance considered as consumer demand? The answer is also affirmative.
The consumption demand in this area was once ranked after the decoration of new houses, and when new houses cannot be sold, it will be ranked before the decoration demand of new houses.
Are our lighting fixtures only used for home environments? In other words, is it only related to real estate? Every adult knows this answer, of course not. Commercial lighting, public lighting, and special lighting all account for a considerable proportion.
Public lighting is inevitably closely related to national investment in urban construction, infrastructure, and public facilities. The investment in this area should not be less than the total amount of home lighting purchased each year.
Therefore, the investment in national public facilities and its policies are areas that operators must pay high attention to, and the use of funds and market share in this regard should also be included in the scope of enterprise market evaluation. Whether it is the lighting needs of airports, roads, bridges, tunnels, major projects, or the lighting of places such as hospitals, schools, and government agencies, they are becoming increasingly important.
However, this area of business cannot be achieved by ordinary enterprises, and they must "ride the thigh" and follow behind large enterprises and platforms to sell or package sales. The operational capability in this area is also testing the survival ability of many enterprises today.
The growth of commercial lighting is not mainly influenced by the real estate market, but by the economy and investment. The demand in this area is still growing steadily, rather than just shrinking and declining. However, the growth of this market is becoming more segmented and personalized. Of course, it is not invisibility, as long as we pay a little attention, we can discover it. However, capturing it requires more unique abilities.